Join Twin Cities area communications professionals at Twin Cities Communications Council’s April event. Below are details.
STARTING A SMALL BUSINESS REVOLUTION | STEERING A 100-YEAR OLD BRAND
IN A NEW DIRECTION
Starting a Revolution: The power of authentic content
Featuring: Amanda Brinkman, Chief Brand & Communications Officer, Deluxe®
APRIL 20, 2016 – TOWN & COUNTRY CLUB
How do you turn around a 100-year-old brand? Especially when the brand is rooted in a legacy financial services payment solution but is now forging its growth with a suite of marketing products and services for small businesses? Deluxe® believed the best way to develop brand awareness of its transformation was to invest in rich, authentic content that would earn the company more brand awareness than they could buy through traditional paid advertising. Through an original documentary and photo essay series, Deluxe® ignited a “Small Business Revolution” utilizing social and purpose driven content to tell the story of the importance of small businesses in America. Ms. Brinkman will share its modern marketing approach that set it on its trajectory to not only raise brand awareness, but create a movement. @Akbrinkman
Please complete registration (FOUND ON MEETINGS PAGE) and return no later than Wednesday, April 13. Thank you.
TIME: 11:30 AM – 1:30 PM — Lunch included
COST: $25.00 – Payable at the door.
FEBRUARY 17, 2016: SUPERBOWL LII UPDATE
Please join your colleagues for a luncheon featuring Maureen Bausch, CEO Minnesota Super Bowl Host Committee, who will give us an update on plans for Super Bowl LII. The Super Bowl is so much more than a game; it is perhaps the biggest event in professional sports and will involve the entire community. And, of course, the economic benefits of being the host city will be myriad, as well.
NOVEMBER 12, 2015: INVITING THE WORLD TO MINNESOTA
Speaker: Mark Ritchie
In each decade there are four World Fairs, often called Expos, held somewhere on the planet. This year’s Expo was in Milan and the theme was food and feeding the planet. Minnesota is preparing a bid to host the 2023 Expo around the theme, “Healthy People, Healthy Planet.” This presentation will look at the many opportunities that hosting the 10-12 million people who will come to visit during the summer of 2023 and highlight the work of a number of community and business organizations working to make this happen.
Mark Ritchie was first elected Minnesota’s Secretary of State in 2006 and served two terms before retiring from that office in January of this year. He serves as Chair for the Minnesota World Fair organizing committee.
OCTOBER 1, 2015: ADOPT A CLASSROOM
For nearly three decades, our featured speaker, Bob Thacker, has been a champion of Cause Marketing. Beginning at Target in the late 1980’s, Bob pioneered marketing programs that brought heart and sales to the Target brand. Later he took that marketing philosophy to Sears, and OfficeMax. Leaving the corporate world four years ago to join AdoptAClassroom.org , he now lives what he calls his “altruistic chapter” of life. Bob will share stories of the hits and misses from has past as well as some insight into what can make Cause Marketing work successfully today
JUNE 25, 2015: ST. CROIX CROSSING, LOWELL INN, STILLWATER, MN 3:00-5:00 PM
Beginning promptly at 3pm, we will gather in Stillwater to hear from leadership constructing the St. Croix Crossing, the new span over the St. Croix River that is an enormous project for Minnesota, Wisconsin and the federal government that replaces the 80 year-old Stillwater Lift Bridge. We will get an inside look into the design, construction process (the bridge decks are just beginning to get installed) and the economic impact both states will experience through enhanced interstate commerce.
Again, our meeting will begin promptly at 3pm followed by social time afterwards with your fellow members at the Water Street Inn, downtown Stillwater. Looking forward to seeing you and being outside on a great summer day (on the Minnesota side!).
For more information on this interstate project go to: http://www.dot.state.mn.us/stcroixcrossing/
DIRECTIONS FROM MINNEAPOLIS TO LOWELL INN: https://goo.gl/maps/ktFJo
PARKING RAMP ATTACHED. BRING PARKING PASS TO MEETING FOR VALIDATION.
MAY 20, 2015 — TCCC DESTINATION MEDICAL CENTER PRESENTATION: Minneapolis Convention Center, 11:30-1:30 pm
The Destination Medical Center – what is it, what will it create, and what does it mean for Minnesota’s future? Join us for a Twin Cities Communications Council lunch conversation to learn more about this largest economic development initiative in Minnesota’s history.
The Mayo Clinic has helped Minnesota become a national example for quality and innovation for health care. The Destination Medical Center will help build on this success through unique public-private partnership between the State of Minnesota, Olmsted County, City of Rochester and Mayo Clinic and the Rochester community that will enhance Minnesota’s status as a global medical destination.
The DMC initiative is an economic development strategy that will:
- Leverage the public investment to attract more than $5 billion in private investment to Rochester and the region
- Create approximately 35,000 – 45,000 new jobs, with workforce development strategies that support of that growth
- Generate approximately $7.5 – $8.0 billion in new net tax revenue over 35 years
- Achieve the highest quality patient, companion, visitor, employee, and resident experience, now and in the future
This is a unique chance to learn more about the project, its current status, and other background information.
11:30 am – Noon: Social Time
Noon-12:30 pm: Luncheon
12:30-1:00 pm: Destination Medical Center Presentation
1:00-1:15 pm: Q&A
1:30 pm: Adjourn no later than
Directions to Minneapolis Convention Center: http://www.minneapolis.org/minneapolis-convention-center/overview/directions-parking
MARCH 18, 2015 — TCCC Homeland Security Presentation: St. Paul
Joe Kelly, Director of Homeland Security Emergency Management at the Department of Public Safety,will discuss and take our questions about how DPS/HSEM works with their various partners around homeland security and obviously, the security issues of late that have been in the news.
JANUARY 28, 2015 — TCCC LUNCHEON FEATURING MARK ANDREW, GREENMARK
Wednesday, January 28th at Kierans in downtown Minneapolis (kierans.com). We’ll follow our standard format on the 28th which means social time begins at 11:30 am with lunch at noon, followed by the program. We will adjourn no later than 1:30 pm.
Mark Andrew will be our guest speaker. Mark founded and runs GreenMark, which you’ve seen in the news quite a bit the past few years given his work helping build more ecological sound businesses, non-profits and lifestyles through practices he’s developed over the years. Noteworthy is Mark’s work on Target Field and Minneapolis/St. Paul International Airport.
GreenMark helps clients develop new business, win supporters, brand and drive product sales by activating environmental businesss and product strategies that create community value. Through our patent pending EcoBrand™ Experience we deploy strategies focused on Energy, Water, Materials, Waste, Technology and Transportation. Then we develop high profile brand experiences to drive sales, public support, new business development, marketing and branding.